Background of the CompanyWrite an essay on Kencos market environment and marketing strategy?
Kenco that is subsidiary of Kraft is a brand logo of instant coffee brand. In 1922, Kenco began doing commercial enterprise when a co-operative of Kenyan coffee growers opened a coffee store in Sloane square (The marketing Society, 2015). The Kenyan coffee firms shortened call to Kenco in 1962 .Besides, by 1988, it had made instant coffee
